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Please take a moment and read these terms & conditions carefully. By accessing this site and any pages thereof, you represent you have read and understood the terms & conditions and that you agree to be bound by the terms & conditions below without limitation or qualification. HONDA MALAYSIA SDN. BHD. reserves the right to revise the terms & conditions from time to time at its absolute discretion without prior notice to you. You are bound by any such revisions and should therefore periodically visit this page to review the current terms & conditions imposed at the time of your use. If you do not agree to or are not satisfied with the terms & conditions below, please immediately discontinue your access to this site or any pages thereof.




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One Challenge. One Dream. One Honda.

Teamwork speaks volume at the recent Tech Challenge

“I am overwhelmed and certainly very proud of my team for stepping up to win this challenge,” says Sam Wong, Service Manager of Ban Lee Heng Sdn. Bhd., still reeling from the excitement after Ban Lee Heng was announced the champion of Tech Challenge 2010.

“We have been striving to establish a unified dealership environment to coordinate efforts among employees to exceed customers’ expectations,” Sam continues. “So after today, I will expect a lot more progress and desire to perform, like how our team did today at the challenge!”

It was a sea of nervous faces at HMSB Training Centre in Pegoh Plant, Melaka, where the competition was held. Dealership personnel and managers who came to support their participating teams showed equal amount of anxiety as they watched their teams intently through each challenge. Tech Challenge is Honda Malaysia’s annual competition to raise the bar for dealerships and service centres’ personnel nationwide to deliver service excellence to Honda customers. This year, eight dealerships and six Body & Paint centres qualified for the competition to challenge their skills and efficiency in working as a team.

Unlike previous competitions where contestants were judged individually based on their skills, this year saw an even more intensive judging criteria as representatives from each category were evaluated as a team to contribute to the overall winning points of the participating dealerships and Body & Paint centres. Each dealer competed in the Customer Relations Executive (CRE), Sales, Service, Technician (Foreman) and Parts Controller categories to show the full process of a dealer’s daily operations. The Sales Advisors, Service Advisors, CRE and Parts Controller were tested on their quality of standard procedures and customer interactions while the Technicians (Foreman) and Body & Paint Repair Technicians were gauged on their competencies in diagnosis and repair techniques.

Sri Utama BP Sdn. Bhd. emerged as champions in the Body & Paint category this year, an anticipated win judging from their efficient display of quality workmanship during the group competitions. “We have been participating in Tech Challenge for a few years and it has definitely helped to hone some valuable skills, which are then taught to the other

technicians in our Body & Paint centre,” says Michael Lai, BP Manager of Sri Utama.

“I must applaud them for their dedication and focus. Having the right attitude is something that precedes skills and this is something that we try to enforce in our centre to uphold the quality that our customers expect from us,” he adds.

The champions of Tech Challenge 2010 were rewarded with a 3 Days/2 Nights Full Board Hong Kong tour, while 1st and 2nd runner-ups took home a Waterproof Digital HD Camcorder and DVD Home Theatre System respectively. The category champions also won a 3 Days/2 Nights stay at Pulau Tioman for 2 pax each, while all other finalists received a LCD digital photo frame each.


Tech Challenge 2010 Winners

Champion (3S Dealer):

Ban Lee Heng Motor Sdn. Bhd.

Champion (Body & Paint Dealer):

Sri Utama Sdn. Bhd.


1st Runner-Up 3S Dealer:

Vivahill Auto Sdn. Bhd.


2nd Runner-Up 3S Dealer:

Yong Ming Motor Sdn. Bhd.


Best Sales Advisor:

Edmund Kwee Chee Hwa, Actmar Sdn. Bhd.


Best Service Advisor:

Ooi Yong Ning, Delima Kinta Sdn. Bhd.


Best Technician / Foreman:

Ramu Suppramaniam, Ban Lee Heng Motor Sdn. Bhd.


Best Parts Controller:

Liew Chee Hoe, Sumber Auto Edaran Sdn. Bhd.


Best Customer Relations Executive:

Nazatul Shima Binti Ramli, Chuan Thye Motor Sdn. Bhd.

Tags:Tech Challenge 2010, quality, after sales service
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