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Honda fuses good looks, practical qualities and innovative new values to continue driving growth in the dynamic China market.
Honda Motor (China) Investment Co., Ltd. unveiled the world premiere of some concept models from both Acura and Honda at the recent Auto Shanghai 2013. The Honda showcase was jointly hosted by Guangqi Honda Automobile Co., Ltd. And Dongfeng Honda Automobile Co., Ltd., which saw the debut of the Concept M, a new value MPV, and other new models from both companies.
There were plenty to feast the eyes on as the company revealed their direction to bring value-added innovations catered specifically for the Chinese market. “We believe that our role is to initiate actions to create new things and carve out a new and fun future together with our customers,” said Seiji Kuraishi, President of Honda Motor (China) Investment Co., Ltd.
The Concept M is undergoing mass-production development now and is set to be ready to launch by next year. Designed by the Automobile R&D Centre of Honda R&D Co., Ltd. in Japan, the MPV will bring new value to the fun of driving enhanced with a more comfortable and spacious cabin built from Honda’s packaging technologies.
The mass-production versions of the Concept C and Concept S were introduced as CRIDER and JADE respectively. The CRIDER’s design is based on the image of a dragon, with the middle-class sedan featuring an energetic exterior and a dynamic performance. Meanwhile, the versatile JADE reflects the stunning image of a jade stone with an elegant exterior that captures the stately qualities within. Both models are scheduled to go on sale this year in China.
Under the Acura showcase were some equally exciting concept models on display, which included their super sports model, the NSX Concept and the Acura Concept SUV-X, the first for Acura to debut a concept model outside of North America. While the mass production model of the Concept SUV-X will take place over the next three years, a Chinese version of the Acura RLX, introduced at the motor show, is currently being sold exclusively in China. The luxury flagship sedan is equipped with the new 3.5L direct-injection SOHC i-VTEC V6 engine and Precision All-Wheel Steer.
Other mass-production models showcased by Dongfeng Honda were the CR-V, Civic, Sprior, Elysion, Insight and CIIMO. From Guangqi Honda, their displays included the Accord, Odyssey, City, Crosstour, Fit, CR-Z, Fit Hybrid and the minor model change of Li Nian S1, an original brand vehicle by the company.
“Honda will continue proposing automobiles that offer new value to our customers in China. At the same time, Honda, Guangqi Honda and Dongfeng Honda will work together closely to further localise the development, procurement and production of Honda products in China,” added Mr. Kuraishi.