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Walking the Talk

Keng Yew’s secret to success: “It is timing, ability and preparation.”

Tham Keng Yew is a savvy, straight-talking 30-year-old with affable, boyish looks that belie his reputation as CEO of Socialwalk, a runaway success that has led to much acclaim since its inception in 2008.

For the uninitiated, Socialwalk provides B2B business matching at conferences and trade shows. “What we really wanted to do was to bring business to everybody. We wanted to connect people, because when you do that, business happens,” Keng Yew enthused.

In just two years, Socialwalk has catapulted into the global arena, powering trade shows with big industry players the likes of Messe Dusseldorf and Messe Frankfurt. It has been featured by tech giants TechCrunch and Mashable; and lauded by SingTel as one of Top 50 Apps in Asia. All these, from a man who once knew nothing about web development and events.

Back when he was pursuing a PhD programme in the States, he was offered a lifetime opportunity to work at Silicon Valley. Needless to say, the self-professed doer leapt at the chance and closed a chapter on his studies. But he never stopped learning. Keng Yew confessed to learning everything from scratch, from starting a business through seed-funding to developing products.

As he would gladly point out, Socialwalk was not of his making alone, but rather a manifestation of immense dedication and teamwork. The key to building the right team though, lies in enlisting individuals who address each other’s weaknesses and leverage on mutual strengths.

He also had to face the challenge of funding his fledgling start-up. The big break came in the form of a RM150,000 grant by the Multimedia Development Corporation (MDeC). Since then, it was an unending challenge of clinching new businesses and breaking new grounds by constantly improving software and work processes.

So what is his secret to success? “It is timing, ability and preparation,” Keng Yew attributed. He professes to be an individual who meticulously organises and rationalises his decisions to achieve a clear direction. He also believes that techno-preneurs should always experiment with new ideas, to stop over-analysing and to set things in motion.

And that is what his Honda Civic 2.0 i-VTEC has also helped him achieve. Citing reliability as a crucial factor in a vehicle, Keng Yew decided against a Korean marque and invested in the Civic instead. Being a stickler for punctuality, it allowed him to truly focus on his business endeavours without being bogged down by needless car worries.

With such an impressive feat attained through Socialwalk, it would be easy for the young trailblazer to rest on his laurels. But there is much to do. As he pointed out, Socialwalk will soon expand to Bangkok. “I would say that entreneurship has opened up a whole new world for me, and I really cannot wait to see what else it has to offer me.”


Tags:Tham Keng Yew, Customer, Owner, Socialwalk, Civic
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