Honda wishes for its customers to fully understand the terms and conditions.
Please take a moment and read these terms & conditions carefully. By accessing this site and any pages thereof, you represent you have read and understood the terms & conditions and that you agree to be bound by the terms & conditions below without limitation or qualification. HONDA MALAYSIA SDN. BHD. reserves the right to revise the terms & conditions from time to time at its absolute discretion without prior notice to you. You are bound by any such revisions and should therefore periodically visit this page to review the current terms & conditions imposed at the time of your use. If you do not agree to or are not satisfied with the terms & conditions below, please immediately discontinue your access to this site or any pages thereof.
1. GOVERNING LAW & JURISDICTION
The use of this site or any pages thereof are bound by the terms & conditions of this site that are governed exclusively by and are to be construed in accordance with all applicable laws of Malaysia. By accessing this site or any pages thereof, you hereby expressly consent to the exclusive jurisdiction of the Courts of Malaysia in any and all actions, disputes or controversies arising out of or relating to the use of this site or any pages thereof.
Unless otherwise indicated, the copyright in this site or any pages thereof, and its contents or materials which includes but not limited to the text, images, graphics, sound files, animation files, video files therein and in their arrangement, is owned by HONDA MALAYSIA SDN. BHD., and is protected by applicable Malaysian and international copyright laws, international treaties and other intellectual property rights. No contents or materials, whole or in part, of this site or any pages thereof may be modified, copied, reproduced, displayed, performed, published, broadcast, distributed, retransmitted, transferred, licensed, sold, exploited or commercially dealt with in any manner without the express prior written consent of HONDA MALAYSIA SDN. BHD.
All the trademarks, service marks and logos displayed on this site are registered, pending and unregistered trademarks owned by HONDA MALAYSIA SDN. BHD. and their respective third party proprietors as identified in the site. Unless the express prior written consent of HONDA MALAYSIA SDN. BHD. or the relevant third party proprietor of any of the trademarks, service marks or logos appearing on the site has been obtained, nothing contained on the site shall be construed as granting, by implication, estoppel, or otherwise, any license or right to use, download, reproduce, copy or modify such trademarks, service marks or logos. Similarly, no such trademark, service mark or logo may be used to link or to mark any link to this site or any pages thereof or any other site without the express prior written consent of HONDA MALAYSIA SDN. BHD.
This site may contain links owned, offered or operated by third parties from or to sites outside this site that are meant for your convenience only. Therefore HONDA MALAYSIA SDN. BHD. hereby expressly disclaims any responsibilities and makes no warranties in respect of the contents, materials, products or services posted or offered at any of the third party sites linked to this site. HONDA MALAYSIA SDN. BHD. does not endorse or recommend or verify any products or services offered or information contained in these third party sites, nor is HONDA MALAYSIA SDN. BHD. liable for any failure of products or services offered or advertised at these sites. It is advisable for you to review the terms & conditions statements of any third party sites that are link to this site as it may differ from that of HONDA MALAYSIA SDN. BHD.
5. CONTENTS, MATERIALS, INFORMATION & FUNCTIONS
The contents or materials, information or functions contained in this site which includes but not limited to the text, images, graphics, sound files, animation files, video files, links therein are provided "as is", "as available", "as at" basis. HONDA MALAYSIA SDN. BHD. does not express or implies any warranties, endorsements or representations including but not limited to any warranties of currentness, title, accuracy, adequacy, reliability, completeness, usefulness, merchantability, fitness for a particular purpose, non-infringement of third party rights, freedom from computer virus in respect of the site or any pages thereof, the contents or materials, information or functions therein and expressly disclaims any liability for errors or omissions in the contents or materials, information or functions.
6. RIGHT TO USE
To Honda, the Event Organiser and the Sponsor are irrevocably authorised and empowered (at any time and from time to time, without need to seek any further or prior consent or permission, without charge and for free) to use and/or reproduce any and all audio, image, photographic and/or video recordings howsoever made, recorded and/or taken by whatever means, during the Event, containing the images and/or voices of Team Member or any accompanying childrens, in any manner that Honda, the event Organiser and the Sponsors shall deem fit, including for purposes of advertising, marketing, promotions and/or for profit. Provided that Honda, Event Organiser and/or the Sponsors shall not howsoever portray or represent any Team Member and/or any accompany in a derogatory or defamatory manner.
HONDA MALAYSIA SDN. BHD. does not warrant or represent that access to this site, whole or in part, will be provided without limitation. Under no circumstances, including but not limited to negligence, tort, contract, strict liability or any other basis shall HONDA MALAYSIA SDN. BHD. be liable for any direct, indirect, incidental, special or consequential punitive damages, losses or expenses arising in connection with your access or use or the inability to access or use this site or any linked site, resulting from interruption, error, omission, defect, delay in operation or transmission, failure in performance, computer virus or destructive properties, computer system failure, loss of transmitted information, breach of security or otherwise.
All submissions of information to HONDA MALAYSIA SDN. BHD. via this site or any pages thereof shall be deemed and remain the property of HONDA MALAYSIA SDN. BHD. and HONDA MALAYSIA SDN. BHD. reserves the rights to use any information including but not limited to ideas, concepts, feedbacks or techniques submitted via this site and any pages thereof for any purpose without any obligation of confidentiality. Although HONDA MALAYSIA SDN. BHD. will continuously make every effort to ensure the information submitted to us via this site and any pages thereof remains respected and confidential, HONDA MALAYSIA SDN. BHD. does not warrant, represent or guarantee that any information sent through the use of this site or any pages thereof remain secure and confidential.
A HERITAGE OF DREAMS MADE REAL
When Ban Hoe Seng Sdn Bhd was chosen as Honda Dealer of the Year in 2009, its Managing Director, Ignatius Chew knew in his heart that it wasn’t achieved overnight. “We’ve come a long, long way since we became one of the first Honda dealerships in Malaysia,” he says. “It’s good to see all those years of blood, sweat and tears come to fruition.”
Indeed, Ban Hoe Seng has a centuryold legacy which began with his grandfather, the late Chew Boon Juan arriving in Malaysia from China in the late 19th century at the tender age of 17 to work as a kitchen assistant at a tin mine at Kampung Kepayang, Simpang Pulai. Boon Juan, with his honesty and good social skills, was then made a cook. “As he had picked up some mining skills as well, Alma Baker, the owner of the nearby Gunung Lano tin mine, soon made him his assistant,” relates Ignatius.
“Being at the right place at the right time is everything and my grandfather was lucky in that sense.” In time, Boon Juan was asked to take over the reins of the so called “Golden Mountain” mine. With enormous wealth generated from the tin mine, he then began to diversify into other businesses such as sundry shops and properties as well as being a rice wholesaler and rubber planter/exporter. “Ban Hoe Seng was formed with the aim of handling the rice wholesale business,” says Ignatius who explains that the name means ‘very harmonious and successful’ in Chinese.
After World War II, with the looming communist threat, Boon Juan with the help of his two sons, Choon Siew and Choon Kok, decided it was safer and more productive to conduct their business in urban areas, and seeing a promising future for motorized transport, Ban Hoe Seng began selling European motorbikes and scooters. “It was tough selling these expensive bikes but the experience gained was invaluable,” says Ignatius. This soon led to Ban Hoe Seng successfully applying for the Honda dealership, becoming the main dealer in Perak. With the introduction of the revolutionary Honda Cub C50 in the early ‘60s, the business really took off. “Apart from being affordable, it had new gadgets like turn indicators, which were revolutionary for its time,” laughs Ignatius. By the late ‘60s, the company, now run by the reserved Choon Kok, became the main Honda car dealer in Perak as well.
“We initially sold the N360, Life and S600 models but it was only in the ‘70s with the arrival of the Accord and Civic that sales really shot up,” he says. Indeed, sales were so good that in 1984, Ban Hoe Seng sold a record breaking 92 units in a month. By then, the reins of the company had been passed on from Choon Kok to his son Ignatius.
And what has been his approach to managing the company? “The training in Bangkok under the charismatic Mitsuro Sato, president of Asian Honda Motor Co., Ltd. in the late ‘80s had a profound impact on me and everyone who attended it. It was a real eyeopener how he ran his brand,” says Ignatius who adds that entering Sato’s showroom was like stepping into a 5-star hotel. “He was a great teacher and we called him Superman.”
Inspired by ‘Superman’, Ignatius began to implement his teachings especially regarding customer service, whereby Ban Hoe Seng’s showroom and service centre were immediately given a facelift for maximum customer comfort. “We also began to focus on customer rapport,” he says adding that he had kept in touch with Sato after the training for extra guidance.
The results soon began to show with Ban Hoe Seng being awarded the first Honda Dealer Of The Year award in the early ‘90s as well as a string of other accolades over the years ranging from Customer Service to Technician and Sales Advisor awards, proving that they were on the right track.
“Another indication that our customers are pleased is that 90 per cent of them come back for insurance and road tax renewal,” he says. However, Ignatius feels that the sales pitch has changed over the years. “Those days it was all about hard selling but these days it’s more about gentle persuasion and being inquisitive about the customers’ needs.
Customers love to buy instead of being sold to,” he opines. What is the secret to their success? “Our employees of course!” he says. Many of the company’s 80 personnel have been with them for over 15 years which gives them a good
balance of experience and eagerness. “A customer doesn’t ‘belong’ to any one salesperson. When a customer walks into the showroom, several sales advisors are on standby to assist them. The customer chooses the one he’s most comfortable with,” he says.
And what does the future hold? “We intend to focus on after sales support as it directly affects future sales,” he says adding that he is proud to carry on the family tradition and aims to achieve even greater success in the future, something that his grandfather and father will no doubt be smiling about from above.
1988: 2 personnal attended one week training under Mitsuro Sato in Bangkok
1990: Ban Hong Seng awarded the 1st Honda Dealer of The Year award
1994: Awarded best Services campaign award
1991-1996/ 1994-1997: Wins Honda top fechnician ward / Wins Honda top sales advisor award
2004: Runner-up Honda’s customer services satisfaction award
2009: Awarded Honda Dealer of the year award