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“Work hard, serve well. There are no shortcuts to success.” Those were the mantra that Ban Lee Heng Motor Sdn Bhd’s Managing Director, Johnnie Wong reminded us as we walked out of his new Honda 3S centre. If success is measured by one’s resilience and contribution to society, then Ban Lee Heng has certainly earned their reputation for upholding Honda’s commitment to achieve Customer Satisfaction No. 1 by being among the longest serving dealership in the country. Starting from a humble beginning of selling bicycles in the late 40’s, Ban Lee Heng evolved continuously with the Honda brand after it was appointed sole distributor in 1976.

“There were many difficult periods that the younger generations will not be privy to. Surviving through several economic downturns toughen our spirit. This contributes to Ban Lee Heng’s significant growth and improvements, which enabled us to achieve our dream of being a 3S centre,” relates Johnnie with gleaming eyes. An authorised 3S centre is able to deliver Sales, Service and Spare parts under one roof, and is an initiative from Honda Malaysia to provide customers with better value and service. “It is every dealer’s dream to have a 3S centre and we are glad to finally materialise ourdream,” says Johnnie.

Indeed, he has every reason to feel pleased. Upon reaching the dealership, you are greeted by a stately glass structure surrounded by bamboo plants which emanates an almost zen-like, minimalistic ambience. How ever the lovely new 3S centre provides more than just improved service, we discovered. While constructing the new building, Johnnie knew he wanted to do more to enrich lives by adding his own contributions to reduce environmental impact. Thus, several green implementations were added along the way which drastically reduces energy usage and wastage.

According to Johnnie, the building faces the rising sun so natural light flows in till late afternoons and that is when they finally need to turn on the lights. This inspired them to find ways to conserve even more energy by using energy-saving light bulbs and self-regulating air-conditioning that is equipped with automatic timers that not only controls the temperature but turns on the air-conditioning only when necessary. While the tall and wide building structure looks majestic, we learnt that it is thoughtfully designed with a rainwater harvesting system around the spacious roof area. This diverts up to a whopping 16,000 gallons of rainwater daily to an underground tank which then goes through a simple sand filtration so it can be used for cleaning the spacious service area and for watering the plants.

“It is penny wise to conserve and use as much natural resources as we can but we also have to take care of the greenhouse effect,” explains Johnnie. “During the construction phase, we acted swiftly to build in an interceptor tank and oil recycle tank to filter hazardous materials so it would not be discharged to the environment.”

The green implementations have even made an impact on his employees. “The space is more conducive and the ventilation is better, so the staffs naturally look happier. Having observed certain habits, I would say their mindsets have certainly switched to be more in-tuned with the cleaner environment,” he adds. Ban Lee Heng, according to Johnnie, will continue investing in cleaner energy, which includes using solar panels when it is economically feasible in future. “There is no reason to stay behind. After all, green dealerships are encouraged by Honda worldwide so we should be aligned in our pursuit of environmental sustainability.”






Tags:Ban Lee Heng, Dealers, After Sales Service, Service Centre, Showroom, 3S, Green dealer
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