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Honda’s Latest Engine Oil Spends Less Fuel

Honda’s latest innovation of fully synthetic SM0W-20 engine oil was put to test recently through a fuel challenge event organised for Honda dealers. Their sole mission was to test the new engine oil’s performance and fuel efficiency compared to a competing engine oil of 10W-40 (Brand X). The result? Honda’s new fully synthetic SM0W-20 engine oil was proven to save 7% more fuel compared to Brand X!

The fuel challenge brought together representatives from Honda Malaysia and Idemitsu Malaysia, Singapore and Thailand who travelled more than 2,000km across Peninsular Malaysia over 5 days and 4 nights. The teams and their vehicles were tested on several criteria - average fuel economy, average speed, drive time, fuel used, distance travelled, road type, weather, time and traffic flow – while driving through various road conditions that comprised of hilly, winding, coastal, village and highway roads. Through rain and shine, days and nights, smooth and congested traffic, the challenge took them from Kuala Lumpur to Kuantan, Penang, Johor and Putrajaya before ending at Petaling Jaya.

In the challenge, the car with SM0W-20 engine oil clocked an average distance of 16.55km/L with an average fuel consumption of 6 litre per 100km - that’s 7% less fuel used compared to the 10W-40 engine oil. The dedication and challenging spirit of Honda’s Fuel Saving Challenge Team managed to defy the odds by developing a high quality, fuel-saving fully synthetic blended premium engine oil. For its proven efficiency and superior consistency, the SM0W-20 engine oil is recommended for ordinary daily use for selected Honda models produced after 2001.

For more information on the SM0W-20 engine oil, visit any Honda Authorised Service Centres for professional advice.

Honda Malaysia ranks highest
in J.D. Power Asia Pacific 2011 Malaysia Sales
Satisfaction Index (SSI) StudySM

Honda Malaysia celebrated a new milestone when results from the J.D. Power Asia Pacific 2011 Malaysia Sales Satisfaction Index (SSI) StudySM revealed its highest ranking out of nine other brands, a significant achievement for the company in delivering New-Vehicle Sales Satisfaction. Honda Malaysia thanks the customers for their support and attributes this success to all Honda 3S Centres who worked hard and are committed to upholding the Honda brand image.

The study, now in its ninth year, assesses new-vehicle owner satisfaction with sales and delivery experiences by examining factors that shapes the overall satisfaction, such as the delivery process, delivery timing, paperwork, dealer facility, salesperson, deal and sales initiation.

The 2011 Malaysia SSI Study collected responses from 2,478 newvehicle owners who purchased their vehicles between September 2010 and April 2011, calculating the result based on a 1,000-point scale - the highest overall score signifies greater satisfaction of a newvehicle sales and delivery process. In 2011, the overall industry sales satisfaction average is 799, an increase of 18 points from 781 in 2010.

According to Mr. Mohit Arora, the Executive Director of J.D. Power Asia Pacific, Singapore, “Honda Malaysia ranked highest with a score of 815 points which is above the industry average score of 799 points. Honda did exceptionally well in four out of the seven factors: sales initiation, dealer facility, salesperson and delivery.”

The high score of 815 achieved by Honda Malaysia this year was also a marked improvement from its last year’s score of 788.

“To be ranked highest in this study is an honour. We attribute this success to all Honda 3S Centres in Malaysia and associates who have worked hard in ensuring a culture of excellent customer service at all touch points. Achieving highest in the SSI Study is a reflection ofour commitment to continue upholding Honda Malaysia’s Customer Satisfaction No. 1 policy and strive to become a company that society wants to exist,” said Honda Malaysia Managing Director and Chief Executive Officer, Mr. Yoichiro Ueno.

Honda Malaysia puts customers first in light of crisis The heavy rainfalls that Thailand experienced since July have seen parts of the country submerged in water. The flood has not only caused the loss of many lives, it has also left thousands displaced and forced many companies to shut down their operations. Honda’s plant in Ayutthaya was one of those affected.

In October, Honda Automobile (Thailand) Co., Ltd (HATC) announced the shutdown of its Ayutthaya plant due to the severe flood. As such, this natural disaster also affected the production of Honda’s CKD models at the Malaysian plant in Alor Gajah, Malacca, as HATC supplies a substantial number of parts for City, Civic, Accord and CR-V that are assembled here. By end October, Honda Malaysia announced that it was studying the feasibility of sourcing parts suppliers from other countries as production in the Malacca plant had to come to a temporary halt.

In the wake of the disaster, Honda Malaysia promptly announced a customer support scheme to accommodate the delay of deliveries to customers who have placed booking for the CKD models before 20th October 2011. As a compensation to the inevitable delay of delivery, cash rebate vouchers of RM2,000 was offered to customers who maintained the booking or switched to other available models. Customers who cancel the booking, meanwhile, will receive a full refund of the booking fee. They will also be entitled to a RM2,000 cash rebate voucher that is claimable if a new booking and registration are done before 30th June 2012.

Honda Malaysia Managing Director and Chief Executive Officer, Mr. Yoichiro Ueno expressed Honda Malaysia’s deepest condolences to the flood victims in Thailand. “We hope that the country makes a swift recovery from the damages of the flood. We apologise for the delay in delivery and we appreciate the understanding of our customers regarding the situation.”

It has been a challenging year but Honda Malaysia reaffirms its commitment towards fulfilling customers’ demand and aims to do all it can within its capacity to recover the production here as soon as possible.

“The good news is that with the exception of Jazz that is imported from Thailand, our CBU models such as Insight and Freed are not affected and we have sufficient stock to fulfil the current market demand,” added Mr. Ueno.


Tags:Engine oil, SM0W-20, J.D. Power Asia Pacific 2011, SSI, Ayutthaya
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