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Reinforcing 24 years of Presence in the Muar Community

A Honda Mobile Roadshow was recently organised by Syarikat Motor G.S. Tay in Muar, Johor with aplomb. From 23 to 25 September, the grounds of Dewan Jubli Intan were graced by a fleet of the latest Honda lineup, including the much anticipated Honda Insight.

“In order to reinforce the Honda brand and G.S. Tay’s presence in Muar, we have been actively involved in the Honda Mobile Roadshow for five years,” says Edmund Tay, the humble and friendly Sales Manager of G.S. Tay. “Although our focus is to cater to Muar customers, we also extend our service to customers from neighbouring towns, including Tangkak and Pagoh. In fact, we organised the Honda Mobile Roadshow in Tangkak last year.”

Edmund revealed that before the roadshow, G.S. Tay distributed leaflets and kept their existing customers informed through text messages. As a result, as many as 2,500 visitors turned up for the three-day event. The customers, many who arrived with their families in tow, were immediately greeted by Sales Advisors. After a thorough explanation of the cars’ features, customers could then take any of the eight test-drive cars for a spin. While the adults fawned over the cars, the children were treated to face painting and racing simulations. A friendly clown also happily obliged to each pint-sized customer’s request for balloon animals.

Having established itself as the sole Honda dealership in Muar for the past 24 years, G.S.Tay has cultivated a long-standing reputation for excellent customer service. “We have been doing well in Muar since the eighties,” remarks Mr Tay Geok Seng, Managing Director and owner of G.S. Tay. “These days, customers look forward to product quality and good service. By placing service as our utmost priority, many of our customers actually return to us for purchase and after-sales service.”

To greatly enhance customer experience, G.S. Tay Sales Advisors are known to add personal touches to their service to foster a closer relationship with their customers. “We want to make our customers happy whenever they visit G.S. Tay, even if it is a simple gesture as inviting them for lunch while they are waiting for car maintenance,” Edmund explains. “We hope that whenever they think of buying a Honda in the future, G.S. Tay will be the first to come to mind.”


Tags:Syarikat Motor G.S. Tay, Dealers, After Sales Service, Service Centre, Showroom, 3S
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