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Global Amity Unveils Their New State-Of-The-Art 3s Centre in Bangi

“Not one to shy away from experimental and innovative customer-centric ideas, Global Amity is taking their service to greater heights with the latest expansion.”

Global Amity has recently opened a new flagship service centre in Bandar Baru Bangi which stands proud on a plot of fully-acquired land, with a glass-encased showroom that is closely guarded with 24-hour security. The bigger and greener 3S Centre is a new addition to the Seri Kembangan service centre which has been around since 2003.

Reflecting their commitment as a world-class Honda green dealer, the flagship 3S Centre is built with energy-saving in mind to reduce carbon footprint in their daily operations. From the use of power-saving electronic devices, custom-made glasses to maximise natural sunlight and a specially-built roof to collect rainwater, the newest 3S Centre aims to provide a healthy and comfortable environment for both customers and employees alike.

Inside, the upper and lower floors are connected with an escalator, the first for a Honda dealership in Malaysia. For those with kids, the play area is designed to be hazard-free and you can even sit back and relax with a hot cuppa at the in-house cafe with free Wi-Fi and internet stations. The state-of-the-art service centre is fully equipped with top quality tools in their 18 service bays. According to Andy Chin Woon Fook, Service Manager of Global Amity, they are widening their service advantages for better customer satisfaction.

“After 10 years of serving our customers and getting to know them better, we felt it was time to realign our focus and be customer centric. We are moving towards customer-empowerment, allowing them to determine our style of operations as the way forward,” explains Mohd Azri Abdul Aziz, CEO and President of Global Amity.

As the first dealership to hop on the social media bandwagon in 2008 with a Facebook group, Global Amity has been leading the pack with their brand of accessible, customer-centric service. In 2010, they started a Twitter account and Facebook page which now has over.

70,000 fans. Customers not only receive updates on launches and promotions via their official online platforms but they can also participate in contests and community initiatives that the dealership organises frequently.

They are now on the way to become the first dealership to introduce a live mobile app that allows customers to book service appointments from anywhere, any time. The soon-to-belaunched app took nine months to develop and promises instant access to Global Amity, with prompt confirmation and programmed assistance round-the-clock.

Mohd Azri says he sees customers playing a growing role in driving business decisions. “Customers will dictate how the company moves. Every company should do so or be left behind,” he says.

The new location has certainly given them the edge in expanding their customer database, which multiplied their business with sales and service intakes increasing twofold since it started operations last December 2012. “With the promising capacity of 3,000 service intakes monthly, we encourage our customers to service their Honda’s with us without having to worry about appointment slots and availability,” says Andy Chin confidently.

Global Amity has also been performing strongly in all fronts of customer service, taking the lead in educating customers about Honda’s Hybrid technology and ensuring that there is always something new to look forward to at Global Amity, whether it is a promotion, contest or event. They are certainly working hard to earn a favourable spot among Honda loyalists.

For information on the official launch of Global Amity Bandar Baru Bangi or updates on their events throughout the year, visit them at www.facebook.com/HondaGlobalAmity.


Tags:Global Amity, 3S, service, customers, dealers, showroom, authorised service centre
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